Since the 16th century, posters have been used to announce events, books, performances, and products.

With the invention of lithography in the 19th century, the poster became a true graphic art form that attracted major illustrators and painters. Posters entered their golden age around 1870, when they became a mass-communication tool. They reflect the artistic movements, lifestyles, and political issues of their time.

During the two World Wars, posters played an essential role in propaganda and patriotic mobilization.

In the 20th century, the poster continued to evolve with new technical processes, new styles, and new messages. It became a medium of expression for protest, cultural, and environmental movements. Today, the poster remains an integral part of the urban landscape and continues to provoke reactions from viewers